Foodity
Branding
Brand strategy and identity for a new charity
Lead Time:
6 Weeks
sector:
Food & Charity
Target Type:
B2C
Services:
Brand Strategy and Brand Identity
The Foodity, an innovative charity-driven food venture, embarked on a branding journey to establish a compelling identity that would resonate with its audience while showcasing its unique concept of combining food with philanthropy.
Brand Purpose
The Foodity's purpose is to revolutionize charity by offering customers the opportunity to make a difference with every bite. By combining delicious food with meaningful giving, The Foodity aims to create a world where philanthropy is as easy and enjoyable as dining out.
Brand Values
The Foodity is driven by a commitment to innovation, fueled by a passion for making a difference. It values community and believes in the power of collective action to create positive change. Empowering communities and supporting causes that uplift and inspire are at the core of The Foodity's brand ethos, guiding its every decision and initiative.
Scope:
Logo & Brand Identity
Menu Design
Package Design
Social Media Graphics
Business Card
Resources:
1 x Creative Director
1 x Graphic Designer
1 x Brand Strategist
1 x Digital Marketing Specialist
1 x Project Manager
The Challenge
Despite its noble mission, The Foodity lacked a cohesive brand identity that effectively communicated its purpose and values to its audience. Our challenge was to create a branding strategy that would capture the essence of The Foodity's mission and elevate its visibility in the marketplace.
The Imagery
Inspired by the intersection of food and charity, the branding initiative focused on vibrant and appetizing imagery that conveyed The Foodity's commitment to making a difference. Captivating visuals were curated to evoke a sense of joy and generosity, inviting customers to join in the culinary journey for a cause.
Typography
Typography played a crucial role in defining The Foodity's brand identity, with fonts selected to convey warmth and accessibility while maintaining a sense of sophistication. The use of playful yet legible typography added a touch of personality to the brand, reflecting its mission to make giving back as enjoyable as dining out.
Logo
The centerpiece of The Foodity's branding was its logo, which symbolized the fusion of happiness, love and food. Incorporating elements such as heart motif, the logo captured the essence of The Foodity's mission in a visually compelling way. Vibrant colors and bold lines added energy and dynamism, making the logo instantly recognizable and memorable.
Colour palette
The color palette for Foodity was based on rich shades of purple and vibrant hues of red, symbolizing creativity, passion, and compassion. These bold colors were chosen to evoke a sense of warmth, energy, and generosity, reflecting Foodity's mission to make a positive impact through delicious food and charitable giving. Accents of white and gold were incorporated to provide contrast and sophistication, enhancing the overall visual appeal of the brand.
Collaterals Created
A range of collaterals was developed to complement The Foodity's brand identity and enhance its presence across various channels. From packaging to promotional materials, each collateral was thoughtfully designed to reflect the brand's values and inspire customers to join the movement for positive change
Conclusion
Franzos has proven that a well-crafted brand identity coupled with exceptional cuisine can create an irresistible combination that resonates with customers and fuels franchise growth. With its flame-grilled piri piri chicken and burgers, Franzos continues to leave a lasting impression on food enthusiasts, setting new standards for culinary excellence and memorable dining experiences. We are happy to have helped Franzos achieve their goals and express their passion through their brand identity
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