Branding

A highly creative and analytical approach to branding

Take your brand to the next level

RESEARCH

LOGO

STYLE GUIDE decoration

BRAND BIBLE decoration

Branding is more important than ever for businesses because it shapes how customers perceive and remember your company

Your branding should be clearly defined and thoughtfully designed to distinguish you from competitors. It needs to create a unique identity that resonates with customers, effectively communicating your business's values, personality, and mission. When done correctly, strong branding fosters trust and loyalty, enhances customer relationships, and ultimately drives business success and growth.

Franzos

A fresh new brand identity for a grilled-chicken restaurant that sizzles

THE FOODITY

A new brand identity and strategy for a charity that makes a difference with every bite

ALL PALLY

Shaping a sharp new image for a hair salon in Alexander Palace

STATION CARS ENFIELD

A new look and website for revving up their branding for a minicar firm in Enfield

BRAND IDENTITY

Our branding team will work with you to revitalize your visual brand identity and develop your brand toolkit. We will identify areas that need improvement and create a set of brand guidelines to ensure proper implementation.

- Logo

- Colour palette

- Typography

- Spacing and alignment

- Brand patterns and shapes

- Dynamic brand assets

- Images and illustrations

BRAND DEVELOPMENT STRATEGY

Developing a brand strategy is crucial when creating or evolving a brand. Our strategists will collaborate with you to define your brand purpose, identify audience personas, craft messaging, and develop tactics to effectively reach your target audience.

PHASE 1

Workshop

In the workshop, we will explore, brainstorm, and analyze the following topics:

- Market positioning & competitors

- The brand story

- Taglines

- Mission Statement

- Brand Architecture – the idea, personality, emotional benefits, and functional benefits

- Brand Guardrails – what the brand is

- Core Values

- Tone of Voice

- Keywords

- Target Audiences

- Brand Persona

- Logos, Colours, & Typography

- Tone of Voice

- Content strategy involves how they aim to present themselves across all platforms, such as social media, websites, advertisements, and more.

PHASE 2

Research

Following the workshop, Just Get Visible will perform the following Brand Development research:

- Competitor analysis

- Customer analysis

- Market positioning map

- Keyword analysis

- List of taglines

- Brand Architecture

- Brand Guardrails: Dos & Don’ts

- Content strategy – mood board, copywriting guidelines, tone of voice in practice

- Logos and Typography

- Brand persona(s)

- Throughout the Research Phase, our executives will stay in constant communication with your project manager.

PHASE 3

Delivery

Presentation: Once the workshop and research project are completed, we will create and present your Brand Development Document in a live session. The document will include:

- Mission Statements

- Core Values

- Taglines

- Idea

- Personality

- Emotional and functional benefits

- Keyword list

- Tone of voice

- Logos, Colours, & Typography

- Dos & Don’ts

- Competitors

- Map positioning