Lead Time:
6 weaks
sector:
food
Target Type:
B2C
Services:
Brand Identity & Website
Ally Pally, a barbershop situated in Alexandra Palace, embarked on a rebranding journey to redefine its identity, aiming to resonate with a wider audience while preserving its distinct character and charm.
The Challenge
The existing brand lacked differentiation and failed to encapsulate the vibrant essence of Ally Pally. Our task was to reimagine the brand, infusing it with personality and positioning it as a premier grooming destination in the community.
The Inspiration
We began by doing a thorough research and analysis to understand the market situation, the competitors, and the customer expectations. We also talked to the founders and staff of Franzos to understand their vision, values, and goals. Based on our findings, we created a brand strategy that outlined the core elements of Franzos’ identity: their mission statement, value proposition, brand personality, tone of voice, and target audience.
Scope:
Logo & Brand identity
Signage
Barber Apron
T-Shirt
Business Card
Resources:
1 x Creative Director
2 x Graphic Designer
1 x Brand Strategist
1 x Digital Marketing Specialist
1 x Project Manager
The Imagery
Inspired by the eclectic atmosphere of Alexandra Palace and the rich heritage of barbershop culture, the rebranding initiative centered on vibrant imagery reflecting Ally Pally's dynamic ambiance. Bold visuals were carefully curated to convey style and sophistication, distinguishing the barbershop in a competitive market.
Typography
Typography played a pivotal role in shaping Ally Pally's brand identity, with fonts selected to convey modernity and professionalism while maintaining an inviting feel. Clean lines and contemporary typography added an element of refinement, aligning with the barbershop's commitment to precision and quality.
Logo
The cornerstone of the rebranding effort, the logo was crafted from iconic elements found within the barbershop, such as scissors and mustaches. This bespoke design captured the essence of Ally Pally's personality, creating a memorable visual identity rooted in the barbershop's unique offerings and heritage.
Colour palette
The color palette for Ally Pally was intentionally minimalistic, consisting primarily of classic black and crisp white. This choice was made to embody simplicity and timelessness, aligning with the traditional aesthetic of barbershops while conveying professionalism and clarity.
Brand Elements
Secondary elements were introduced with carefully selected colors to add depth and visual interest, complementing the primary palette and enhancing the overall brand experience.
The Impact
The brand identity transformation not only improved Franzos’ image and appeal but also paved the way for their franchise expansion. The brand’s cohesive image, along with the mouth-watering cuisine, captivated the hearts of customers, driving the success of the franchise. The success story didn’t stop there, as Franzos expanded its footprint, establishing itself as a thriving franchise with multiple locations across the UK. Franzos also attracted many aspiring entrepreneurs who wanted to join its franchise network.
Conclusion
Franzos has proven that a well-crafted brand identity coupled with exceptional cuisine can create an irresistible combination that resonates with customers and fuels franchise growth. With its flame-grilled piri piri chicken and burgers, Franzos continues to leave a lasting impression on food enthusiasts, setting new standards for culinary excellence and memorable dining experiences. We are happy to have helped Franzos achieve their goals and express their passion through their brand identity.
